Toyota Adds Car Keys To Cap And Gown Passage
When you graduate from college, it seems as if the world is your oyster. Your head is filled with knowledge and your heart is filled with the kind of soaring confidence that only a lack of years and wisdom can bestow. You think same day loans and fast cash loans grow on trees, and if that money tree should fall, papa’s gonna buy a 280Z.
Oh wait, wrong maker.
However, Toyota Financial appreciates just how much you’ll (allegedly) be able to pay them, now that you have a piece of paper from your college of choice. So long as you meet their criteria, you’ll save big money on a new Toyota.
A $1,000 rebate
Karl Greenberg writes for the MediaPost News column “Marketing Daily” that Toyota Financial Services (TFS)has launched its “largest offering to date” for college graduates. A hefty $1,000 rebate can be applied toward the lease or purchase of one of a select number of new Toyota vehicles, including the Scion, which has proven popular with younger buyers, says Greenberg. Toyota Financial says that it will extend this offer to those who have graduated within the past two years or will be graduating within six months.
The primary requirement for a new graduate to be able to take advantage of this recession-busting offer is that they must have employment. That, or they must be slated to begin work within 120 of days of purchase. Using sound actuarial data, Toyota Financial makes the determination whether the salary earned by the graduate will in fact be enough to cover both living expenses and vehicle payments. Just remember, think Ramen noodles, hot plate and a cot in a broom closet and you’ll be fine.
$1,000 not enough for you?
Toyota Financial will also throw other offers at graduates’ feet. For instance, in addition to the $1,000 rebate, college graduates who qualify can also take advantage of a special financing program that features no money down or no monthly payments for three months, as well as waiving the security deposit and offering a year of roadside assistance.
Marketing and Advertising Manager Kerry Rivera of Toyota Financial told Greenberg that in honor of the recession, this incentive-laden deal for new college graduates far outpaces a similar program offered in 2008. At that time, the automakers ponied up only $400 to rope in the new lifetime consumers. Wisely, they have upped the ante.
Act now – rebate offer good through March 2010
The Toyota vehicles eligible for this upgraded rebate program include the Matrix, Corolla, Camry, RAV4, Yaris, Camry, Tacoma and Scion car. To capture the attention of younger drivers, Toyota has produced a series of online Scion ads, with more to come for other models. “We are doing mostly digital advertising for it, and [dealer-group] print advertising,” Rivera says.
Looking across the world automobile industry, incentives of the kind Toyota Financial is offering have been popping up all over. That’s what falling sales and an economy in recession will do to you. Edmunds.com shows that for March 2009, the average incentive per vehicle in America was up to $3,169, a 5.7 percent increase over February and a whopping 30.1 percent above March of last year. That $3,169 figure is (according to Toyota Financial) the highest average incentive on industry record.
Add the incentives to what you can get with same day loans and fast cash loans – I’m sure you’ll find yourself able to make a hefty down payment.
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